Minds is an agency of innovation and systemic transformation where, through collaborative methodologies and strategies, they help individuals from other businesses take their projects to the next level and make an impact.

They needed an expert to completely redesign their website. Despite having a clear value proposition, they required assistance to connect their buyer personas to their goals. This would allow them to showcase their work and explain their methods and processes in a fresher, friendlier way.

In short, they wanted to enhance the visual quality of their already valuable content and brand new identity. 

​​​​​​​Our objectives were:

✦ Show the philosophy and purpose of Minds and their team.

✦ Validate all experiences and capabilities.

✦ Demonstrate Minds' positive impact in the region and their plans for geographical expansion.

✦ Align aesthetically with the new identity and reflect the brand values.